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We have made the complex simple with our fintech. . . .

You have a client that wants advice on how to manage their held away assets.

You let them know that you have a service that can help them.  You set your price, execute any paperwork your firm needs and input your client information (and possibly their plan info) into our database. This process takes about two minutes.

Our software does the rest!

We will let your client know where to put their “future contributions” and how to re-balance their “current dollars” based off of your investment advice. We “brand you” with your picture, email address, website, address and phone number. We can even “customize” the site to look like yours with your logo, color patterns, etc.


Your client receives ongoing advice on their held away assets and you start building trust and a relationship with assets that used to be difficult and time consuming to help manage.


Stand out from your competition by offering Plan Confidence™ to your clients!


Our pricing is straightforward!


Base Price

$15 per month per participant/plan.

This allows you to power your advice, fee your clients and use of our SaaS from any browser or our iOS and Android apps.

*There is a minimum of $99 per month for 6 or less participants. There are “breakpoints” available starting at 100 participants.


Customization Price

(Optional) For $29.99 per month we can make our website(s) look and feel like your firm’s website.

We remove our logo and add yours.

You also receive a “customized” URL ( for you to use.


Enterprise Pricing

Use the button below to schedule a call with Kevin Clark (CEO & Co-founder) to discuss.

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  • Do you only work with 401k plans? +

    No. We can work with any defined contribution (DC) plan. Or any plan that has a set fund lineup. So we work really well with 403b, TSP, SIMPLE IRA ,“variable” contracts, etc.

  • Do I have to bill my clients for this service? +

You do not have to. It’s up to you how you will incorporate this service into your practice. Some firms use this service as a new “revenue stream” and others as a “value add” for their clients or a “loss leader” to attract new prospects.

  • What is the best way to market this new service? +

This is the toughest question for us to answer as every firm is different. You should check out our Marketing page and schedule a call with us to discuss your current clientele and services you are providing. However, many of our advisers have found success starting with the “Ask your client these 3 ?'s” email you can find on our Marketing page.

  • Will you recommend an employer’s stock? +

No. We do not analyze or advise on employer stock, target date funds or asset allocation funds.

  • How much should I charge my clients for this advice? +

This question is hard to answer. It depends on what your intentions are for this service (“loss leader”, “value add”, etc). Also, pricing is affected on region. It’s probably best to schedule a call with us to discuss your current clients, region, intentions of the service, etc.

  • Will you compete with me for the rollover? +

Absolutely not. We do not custody assets or have any other affiliation with another firm that does. So, you can rest assured, we will not be competing with you over your client. You have enough competition for rollovers out there already. We will not be one of them!

  • What are your set up fees? +

We do not have any.

  • I use a B/Ds corporate RIA, do I need their permission to use your service? +

Yes. Our agreements are with your firm. So if you are an IAR of your B/D’s corporate RIA, we will need an agreement with their firm prior to your use.

  • I thought it was illegal to provide 401k advice to my clients? +

We hear this a lot and we are not quite sure where this has come from. If you are an investment adviser, you can offer your clients advice on their 401k assets. There is nothing “illegal” about it. We even believe that if you call yourself a “holistic” adviser, it should illegal for you to not provide your clients advice on their DC assets!

  • I work for a large firm, do you have enterprise pricing/agreements? +

Absolutely! Contact us to discuss.

  • Can I bill my clients a one-time setup fee and monthly subscription fee? +

You may charge your clients anything that is “reasonable in light of the services rendered”. However, you need to check with your financial firm if they have limitations on the fees you may charge. Also, if you are using our billing service, we only do monthly billing, so you will need another system in place to collect the one-time setup fee.

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  • 100,000,000 Americans(i) +

    There are currently 100 million Americans with money in Defined Contribution (DC) plans. How many would you like to work with?

  • 80% have IRA accounts have DC plans(iii) +

    80% of the 97 Million Americans with DC assets also have IRAs. Instead of competing for the IRA and ignoring the DC assets you can “flip the script”. Market your 401k Advice service and then gather more IRA assets!

  • 71% want personalized advice(iv) +

    According to Charles Schwab, 7 out of 10 of your clients with money in DC plans want personalized advice. And 7 out of 10 of your competitors’ clients want personalized advice. That means that there are currently 69 million Americans (97M x 71%) looking for advice on their plans right now. How many would you like to work with?

  • $7.5 Trillion in Defined Contribution Plans(i) +

    Most advisers are battling over IRA assets and competing with other financial firms to manage those dollars. There’s only about a trillion dollars more in IRA assets and the competition is fierce! You can use our service to advise and bill on an “untapped” market. If you want to know the power of creating new markets, read the book “Blue Ocean Strategies”. Wouldn’t it be nice to provide a service a where the market is (almost) as big as the IRA market with little to no competition?

  • 69% Stickiness(i) +

    This is a statistic that should scare every financial adviser to the core. According to Vanguard, 69% of employees who could have moved their money into an IRA, chose to keep their money in their 401k plan. You have the opportunity to “pre-market” your IRA strategies while your client is still working. You can build a relationship with your clients DC assets prior to an event where your client can move their money.
    As we see by this stat, rollovers are not the first choice for almost 7 out of 10 employees.

  • 88% already interacting “digitally” with these assets(i) +

    According to Vanguard, 88% of all 401k transactions were done online or via a phone (app). Your clients are already used to dealing with their DC assets in a “digital” format. You now can deliver your advice to your clients digitally as well. They can use their computer or phone (we have an app) to view your advice which they are already accustomed to.

  • 3.32% higher rate of return per year-after fees(ii) +

    The rate of return from participants who used “help” versus doing it themselves was 3.32% after fees! Imagine providing a service where you can deliver over 300 basis points of Alpha. Imagine no more!


How to get started . . .


Review and sign our National Agreement.

Let us know your asset allocation models and when you need them to change.  We will let your clients know exactly how to position their money in their “held away” accounts on the day you desire.  (We also have pre-built models with quarterly re-balancing if you want to use ours and “set it and forget it”).

Then, when any of your clients ask for help with one of their plans, you let them know you are able to help them by using our service.  Look in our system and see if we already have the plan in our database.  If we do, you just need to add the information about your client and everything is “live”.

If we do not have the plan, you just need to upload a PDF or Excel file of your client’s fund lineup, add the name of the plan and basic information about your client.  We will input all of the fund options in our database, “score it” in compliance with DOL/ERISA Rules, assign “proxies” to any of the missing Monringstar Categories and send an email to you and your client letting them know their account is setup and they just need to “activate it”.


The rest of the service runs “behind the scenes” with our technology until your client has any changes in their plan or you want changes to be made to your models.

It’s that easy!

If you have questions or would like to learn more, schedule a call with the button below.