Our Vision:
To get rid of the term “held-away”!
Advisers should be able to quickly and compliantly work with all their clients assets, not just the ones they custody!
We envision a day when our trade files will go directly to every custodian via an API.
A brief analogy:
“Netflix started by mailing DVDs, one at a time.
They didn’t wait for broadband to become widely available so they could ‘stream’ videos directly to every TV and phone.
But when it did, Netflix became a juggernaut!
The financial industry is in the ‘mailing DVDs phase’ when it comes to managing “held-away” accounts.
PlanConfidence has the ability to automate everything; except for the trading (implementing the advice).
Fortunately, there are currently two other fintech firms that can implement our trades, but it is still done manually, one client at a time (like Netflix mailing DVDs)!
When the custodians open their APIs to accept our trade files, we will be like when broadband allowed Netflix to ‘stream’ videos.
It’s a great time to be in the ‘held-away’ space!”
-Kevin T Clark, RF
CEO & CoFounder of PlanConfidence