Our Vision:
Every 401(k) and 403(b) participant getting ongoing, professional advice from an adviser of their choosing!
Advisers should be able to quickly and compliantly work with all their clients assets, not just the ones they custody!
We envision a day when our trade files will go directly to every custodian via an API.
We are looking to get rid of the term “held-away” assets!
A brief analogy:
“Netflix started by mailing DVDs, one at a time.
They didn’t wait for broadband to become widely available so they could ‘stream’ videos directly to every TV and phone.
But when it did, Netflix became a juggernaut!
The financial industry is in the ‘mailing DVDs phase’ when it comes to managing “held-away” accounts.
PlanConfidence has the ability to automate everything; except for the trading (implementing the advice).
Fortunately, there are currently two other fintech firms that can implement our trades, but it is still done manually, one client at a time (like Netflix mailing DVDs)!
When the custodians open their APIs to accept our trade files, we will be like when broadband allowed Netflix to ‘stream’ videos.
It’s a great time to be in the ‘held-away’ space!”
-Kevin T Clark, RF
CEO & CoFounder of PlanConfidence