Kevin Clark Kevin Clark

Personalized Advice vs. Generic Guidance: Which Is Better For Your client's 401(k)?

As a fee-based financial adviser, your value proposition isn’t just about "picking stocks." It’s about being the steady hand that guides a client’s entire financial life. Yet, for too long, a massive chunk of your clients' wealth: their 401(k): has lived in a black box of generic guidance.

When you charge a fee for 401(k) advice, you aren't just a luxury; you are a necessity.

However, the “industry” has tried to convince participants that "generic" is "good enough." They point to Target-Date Funds (TDFs) and . . .

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Kevin Clark Kevin Clark

The Ultimate Guide to Scaling 401(k) Advice: How an OS for Retirement Plans Keeps You Compliant

Let’s be honest: providing individual advice to 401(k) participants used to be a scaling nightmare.

You want to help every client you have, but between the regulatory minefields of ERISA and the sheer volume of "held-away" assets, most advisors end up settling for generic "education."

You know the drill: a dusty PowerPoint presentation once a year and a few brochures that end up in the trash.

That’s not advice. That’s a box-checking exercise.

If you’re an Independent Financial Adviser . . .

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Kevin Clark Kevin Clark

The Confident Chronicles: April 1, 2026

The first quarter of 2026 felt a lot like a roller coaster—some smooth climbs, a few stomach drops, and just enough twists to keep investors checking their accounts more than they probably should.

Stocks came out of the gate strong, riding the good vibes from late 2025.

Big tech companies were flexing early, helping push things higher.

But as the weeks went on, the market started acting a little… moody!

One day it was up, the next day it was down, and sometimes it felt like it couldn’t decide before lunchtime.

Why?

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Kevin Clark Kevin Clark

The Confident Chronicles: May  1, 2025

I sit down and write this from a hotel room in Jupiter, FL as we have a booth at the PEAK Brokerage / Thurston Springer “Event of the Year – Thriving Together”.

I have a view of the Atlantic Ocean from my hotel and the weather is beautiful.

Today there is a strong wind of about 15 mph coming off the ocean.  The waves look bigger than they have been in the past couple of days.

This reminds me of the markets in…

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Kevin Clark Kevin Clark

The Confident Chronicles: April 1, 2025

I wish I had better news as I sit down and right this.  But as you already know, the markets have been very “volatile” for the past couple of months.  “Volatility” is the term we only use when the market goes down. 

We never say a market is “volatile” when it is going straight up.

So, when I say the past month has been very volatile, you can rest assured that I mean that it has gone down.

This is due to uncertainty about tariffs.

Once we get a little more certainty about them, the markets should no longer be…

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Kevin Clark Kevin Clark

The Confident Chronicles: March 17, 2025

Happy St. Patrick’s Day! I feel compelled to write a mid-month Confident Chronicles due to the extreme market volatility of late. Last week the S&P 500 dipped down…

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