The Future of 401(k) Advice Is Taking Shape

Pontera just announced a new way for advisers to help clients implement their unique 401(k) strategies through a non-discretionary, guided experience.

We think that’s great news and I want to be one of the first ones to congratulate them!

Because solving 401(k) advice takes two things: 1) knowing what to recommend and 2) having an easy way to implement it.

That’s where the industry is getting interesting.

Plan Confidence helps advisers turn their unique investment strategies into personalized advice so there is no confusion on what to implement.

We automate the manual and time-consuming work of researching a client’s 401(k), analyzing the available investments, applying the adviser’s unique investment strategy, creating a personalized recommendation, and documenting the advice (all while staying ERISA compliant).

Pontera’s expanding implementation options can help make the next step easier: putting that advice into action.

It’s a winning formula:

Plan Confidence automates the advice creation + Pontera’s technology to implement it = HAPPY CLIENTS.

We’re excited to see companies like Pontera expanding the ways advisers can deliver their unique strategies inside held-away 401(k) accounts.

The easier it becomes to go from research → advice → implementation, the easier it becomes for advisers to offer personalized 401(k) advice at scale.

We want to get rid of the word “held-away” from an adviser’s vocabulary.

And soon, we will get there!